Oregon Zoo

The Oregon Zoo event promotion series that is organic and artistic to match the Portland community. The presented design features watercolor elements with a san-serif typeface. 

The Oregon Zoo is a 64-arce zoo located in Portland, Oregon. They have a non-profit titled The Oregon Zoo Foundation that enhances community involvement with the zoo, primarily through member-based support. These members contribute between $4-5 million a year to help fun the zoos work in conversation, education, and animal welfare. This campaign was created to bring in more visitors and promote zoo membership by appealing to Portland locals.

The style of this campaign is organic and artistic much like the Portland community. It features original watercolor painting and hand-rendered typography. It is a five-part campaign including a mailer, itinerary/information packet for visitors, a brochure, a poster, and a billboard design.

Software: Watercolor and Adobe InDesign.