Ever since I was a kid I was mesmerized by fairy-tales and stories. I lived inside my head in a dream world creating characters, designing their worlds and how they interact with them. I think as a designer I enjoy telling the story of a company, or an individual, and thinking about how others will interact with what I create. Design is another form of storytelling that is so intricate and unique. I love working on big ideas and concepts that will create emotional impact towards an audience.